The Impact of Destination Image on Tourist Behavior: Karbala as a Case Study

The destination image is regarded as one of the elements affecting visitors' choices in selecting tourist locations that satisfy their wants and aspirations a way corresponds to expectations such places. influences behavior by stimulating desires travel engage activities, well influencing decision-making process during pre-trip, trip, post-trip phases. also linked visitor satisfaction with regard appraisal experience extent which meets or comes near earlier expectations. Therefore, current study looks at personality religious, tourist, commercial brands, how they connect future behavior. considered Karbala city, Iraq, case study. was based on in-filed technique, represented questionnaire delivered sample, consisted seven first-class hotels 40 copies handed over administrative personnel these hotels. discovered cognitive image, emotional all had different effects global behavioral intentions for first-time recurrent visitors. Additionally, findings show qualitative remarks focused heavily attractions, culture, environment. practical consequences are explored, outcomes visitors were designed evaluated independently.